Primary Board Members


Hi-Spa President

Regional Director for Freedom Spas

Shawn Hallum is the Regional Director for Freedom Spas, operator of eleven resort-based spas across the island chain. He is a certified & credentialed professional coach (CPC, ACC) & Energy Leadership Master Practitioner (ELI-MP). He has been an established & passionate member of the hospitality & spa communities since 1995 and has served in regional, national, & international leadership roles for globally recognized brands. Shawn also serves as a professor for American College of Healthcare Sciences, where he teaches courses in coaching, communication, & spa operations management. 

Academically, Shawn holds a master’s degree in complementary alternative medicine (MS-CAM) and undergraduate degrees in Sports Management (BS, Wellness) & Business Administration (AS, Business). Professionally, Shawn specializes in individual and team coaching, 360-attitudinal assessments, & leadership optimization strategy.




Advisory Board



Hi-Spa Advisor

Director of Spa & Sports Club at

Four Seasons Hualalai

Cecilia was a founding board member and former Hi-Spa President, and has an extensive background in spa management & hospitality operations. She brings over 25 years of experience in resort & spa openings, both nationally & internationally, and is also certified by the Global College of Natural Medicine as a Nutritionist Consultant. Cecilia has directed & operated spas of every size & age and has a well-rounded approach to all aspects within the spa industry. Cecilia owned Olavine Spa & Salon and was also Managing Director of C-Spa Consulting.



Hi-Spa Advisor

Founder and WELLth Coach at TPO Coaching & Consulting

Sharon was a founding board member and former Hi-Spa President, and now continues to support the wellness industry in Hawaii as part of the Advisory Board. With a Bachelors in Economics, Life Coach certification training and through the use of tools such as Love Languages, DISC & CMA she is able to provide a powerful platform for self-awareness and transformation for her clients. She specializes in personal and professional optimization, financial and marketing support, work/life integration for success and workplace engagement training.